I talk to a lot of chiropractors every year at each of the many seminars I speak at around the country. I find that every year these chiropractors come to me with the same complaints about practice management consultants. These poor DC’s are spending horrible amounts of money and still see their businesses hit rock bottom. Are all practice management firms a scam? Honestly, most of them are. They’re sucking many chiropractors dry with their old cookie-cutter tactics that they’ve been using for over 30 years. They have no interest in changing their ways, and every interest in taking your money.
Now, I don’t have a problem with paying for an expensive service as long as the use value of the system far outweighs the actual cash value that I shelled-out. This is how a good business owner should dictate price anyway. It should all be about providing massive amounts of practical use-value for your client or customer. Practice management groups and consultants who do this should be commended, but they are very rare. Most of what you will come across in chiropractic school when chiropractic consultants speak is BS filler and fear mongering. They have to scare you in order to get your business. This is a warning to stay away from sharks who use those methods.
There are several things that you should look for when choosing a solid chiropractic consultant or practice management group. First, make sure that they have a specialty. Too many times I see these guys that have the “best” solutions for everything. What I mean is this. You would never go to a gynecologist to have a brain tumor removed, right? Similarly, you would never go to a practice management group that is primarily known for in-office patient retention for help with internet marketing. You know what they say. If they’re usually the jack of all trades, they’re typically the master of none. Seek out specialists in different areas of your practice that you need to kick into high gear.
You also need to find someone who has a true track record of satisfied consumers. You need to be able to read testimonials and meet people that have been helped by this group. If you can’t find these things, you’re probably reading scripted testimonials and seeing videos of actors playing “satisfied chiropractors”. Don’t be one of the DC’s that gets the wool pulled over their eyes. Find the real-deal.
Say you’ve decided that you need to seriously amp-up your marketing online utilizing the goldmine of Web 2.0, and you want to find a consultant that can teach you how to do that. Go online to Google and search for “social media chiropractic marketing” and see what you find. When you get this specific, you may find someone who has the answers for you and you alone.
The most important element when looking for a consultant that can take your chiropractic practice out of the dumps into soaring new heights is whether they’re using the most innovative strategies of today. We live in tough times, and the only way to survive and thrive is to be an innovator. You need to be at the forefront of what’s going on with the changing times, or you’re simply left in the dust. Web 2.0 and social media marketing are really the only way to find any success right now. While some chiropractors are sinking in their old tactics, there are small percentages that are finding tremendous success as they tap this rich and undiscovered resource. And social media is growing by the second!
Ninety-five percent of chiropractic businesses don’t know a thing about the power of Web 2.0, and the 5% that do are singing its praises. In fact, they’re the only ones that are truly thriving right now, even in these hard times. When you choose to tap into the power of Web 2.0, you’re putting yourself in the elite.
No one can experience the benefit of your expertise and practice unless they know you exist. There are probably countless people in your area right now who need your help but don’t know you’re there. Web 2.0 and social media marketing have the power to spread the word to these people, and increase your success during these hard times.
Tags: Business, chiropractic, chiropractic consultant, chiropractic consulting, chiropractic marketing, chiropractor, internet, Marketing, new patient, online marketing, practice management, social media, web 2.0