Nov
8
How to Become a Ticket Reseller
November 8, 2009 | Leave a Comment
Most of us have bought tickets to a big game or a hot concert at some point, and chances are you bought those tickets from a ticket reseller, often known as a ticket broker. There are a couple of reasons for this, the first being that once an event is ’sold out’, there should be a way for people who have tickets and are willing to sell them to do so and the second big reason being that most of us would rather just pay a little more for better seats, even if we did not get tickets the instant they went on sale. If you’ve ever wondered how you might be able to make a profit on a regular basis from buying and reselling tickets, read on.
Being a ticket broker doesn’t have to be a full time gig, and you can pull in some pretty good money even part-time. With very little investment and a little knowledge, you can make 50%, 100% or sometimes even 300% profit margin immediately, work from home, and build your business. It is true that some ticket brokers make six figures consistently, but initially you should be looking just to learn the ropes and put a few extra thousand in your bank account while you get an understanding of the industry. It can be better than getting a second job, where you still have to work for someone else. Nobody can fire you.
A ticket broker is anyone who buys tickets for an event and then sells them on the secondary market, usually at a profit. The key is not just buying tickets to any event, but knowing which tickets are going to most likely rise in price, and everything should be approached as a business when buying and selling tickets. If a ticket broker buys tickets that they cannot sell, they may try to sell them at face value or even take a loss to recoup some of the money. However, the best method is to learn to be patient and buy when the chances of success are higher. More on how to do that is discussed later.
If you are interested in taking a stab at making money as a ticket broker, you should know that you cannot expect to rush out, buy tickets at any price, mark them up like crazy and sell them immediately on eBay. Just like real estate, retail, or selling hot dogs from a cart, you have to know when to buy, when to sell, what to sell and how much to sell it for. It takes some inside information, but don’t sweat that too much, we’ll get into how you can get up to speed quickly.
Becoming a ticket broker can be accomplished with very little investment. However, where there is money to be made there will be competition, often a lot of competition. Do not let that deter you, if you want to make money, you will have to accept that money making markets always have competition.
I have a favorite story about competition:
Remember when Circuit City, Radio Shack and Sears dominated the electronics market? Even if you didn’t buy a television at Sears, you could pick from big box retailers such as K-Mart, Target, or big blue Wal-Mart. It sure would seem like suicide to try and carve out any market share against such heavily financed and entrenched players. But that’s exactly what happened when Best Buy decided to start selling the same electronics. And now, a relatively short time later, Circuit City is out of business, Sears and K-Mart went through bankruptcy, and who’s the big dog of consumer electronics? Best Buy. Remember, don’t be afraid of the competition. Make the competition afraid of you.
Now, the best thing to have in your back pocket when you take on your competition is something that they don’t have. One of the best resources you can use to get an edge over your competitors is experience and business knowledge, and one of the ways you can get this in the ticket game is with the Ticket Broker Guide, a book that almost no one knows about but gives all of the inside information on the business. There is more information on the guide at the end of this article.
The Ticket Broker Guide sets about covering everything you need to know, such as how to pull the best tickets, to how to tell if an event is in high demand. Even if you are only looking at making a few extra thousand a month, this is still a business and you need to give yourself every edge to succeed over your competition. There is very little (good) information available to learn how to become a ticket broker because those who do it don’t want to share. This guide is a blockbuster of information and it’s like getting a season ticket broker looking over your shoulder to help you.
You also should understand that some events are regionally more popular; that means that a musician that sells out in Denver might not sell out in on the other side of the Rockies in Salt Lake City. This is why you have to treat being a ticket broker like a business, so you can make the maximum profit and thump any competitors. If you want to learn more about how to make money buying and selling tickets, check out the Ticket Broker Guide.
Learn how to get an edge on your competition right from the start with The Ticket Broker Guide, which covers everything you need to know about becoming a ticket broker.
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